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Yves Saint Laurent to change name

                                 

Come fall, Yves Saint Laurent will do away with the most unpronounceable part of their name (surely to the relief of all the salespeople who have endured customers bungling the word for years — “Yives? Vess?”). Anyway, the label is renaming itself Saint Laurent Paris, according to WWD, as part of a larger branding overhaul spearheaded by new creative director Hedi Slimane. The new name will go into effect by the time that Slimane’s first collection for the label hits stores for spring 2013.

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